To increase visibility, a search engine positioning activity will be required to bring the site to the top in order to consistently increase the number of visitors. This phase is absolutely necessary because even the best site that does not appear in search engines will not receive any visits. It is, therefore, necessary to rely on a law firm SEO specialist who is able to website design an appropriate SEO for lawyers strategy. Another fundamental step in order to be present in users’ searches is geolocation.
As already said very often, users looking for a lawyer use the lawyer query + [city name] in search engines. With geolocation, the site appears in the results by city, making the placement even more accurate and useful. In short, from all these examples we understand that the strategy to be adopted must necessarily be wide-ranging. Increase conversions In order to improve the users’ browsing experience and therefore ultimately increase the conversion rate, or the percentage of visitors that become contacts, here are a series of elements that I consider important: A graphically simple layout that is capable of transmitting a message of authority, professionalism, and reliability, possibly divided into two columns, one of which will be used for content and the other for menus, forms, and call to action. If you are a lawyer looking to enhance your presence online you need to contact Attorney Marketing Network for lawyer marketing.